Share of Model can show how your brand is being surfaced across AI models. That is valuable on its own. But the commercial upside grows when those insights are connected directly to media execution, especially in Google’s PMax where granular query and audience intent can be difficult to optimise for in detail.

Rufus has been rolling out quietly across Amazon desktop and mobile experiences in multiple markets and, over recent months, the quality of the experience has improved significantly. What looked like an experimental assistant is now becoming a serious layer in how shoppers browse, compare and ultimately buy on Amazon. This is a commercial imperative you can’t ignore. 

The founder of Lmo7 Agency provides a practical guide for fast-growing ecommerce brands on attribute engineering.

Stephen Honight, founder of The Lmo7 Agency, dives deep into how innovative ecommerce brands are operationalising Share of Model Platform.